After ending the show in 2019, we are excited to bring it back in 2022 with Blackout 8! Another cool first from The Showtimes was our drone. In 2014 we were the first company to use a drone to picture and film shows! In our office we have metal prints of some of our favorite drone shots above the National Western Stock Show, American Royal and Aksarben when it was in Omaha! We even have photos above Iowa Beef Expo, Junior Nationals in Louisville, Tulsa State Fair and the Colorado State Fair! In 2015 we launched The Showtimes Store! We offered caps, hoodies, mugs, jackets, stickers and many other cool items. We could have never dreamed how it would have taken off. It is still really neat to arrive at a show across the country and see several exhibitors wearing a hoodie with our shield on the back! In the fall of 2019 we traveled to Nashville to meet with a new company and update our website. It is without question our favorite version of theshowtimesmagazine. com to date! All three of us grew up with a love of showing livestock in 4-H. Our mom Betty raised and exhibited sheep when she was younger and her rest is history. We exhibited cattle, hogs, sheep and goats at the county, state and national level and were active members of the livestock judging team. Over the years, we had the privilege of working with some of the industry greats such as John Sullivan, Bob May, Mark Dorsey, Kirk Roecker, Darren Straka, Travis Otterstad, Steve Bonham, Adam Pryor, Kirk Stierwalt, Jirl Buck, Nick Reimann, Mark Overman, interest in the livestock industry passed on to us. When I was four-years- old, our Grandpa pulled into the driveway with a Hereford calf in tow. The
Krisha Geffert, Don and Logan MacLennan, Warren and Darla Cude, Rod Kerchall and Mike Frink just to name a few. God has a funny way of writing stories; because these same people have turned out to be very instrumental in The Showtimes. We have always been an extremely tight knit family. Some of our favorite memories are of fitting our steers for the Grand Drive at the Colorado State Fair as a team of three. The Showtimes has become our new Grand Drive. The hours we spent at the barn have transitioned into time spent at shows and in the office working to produce the best and most innovative livestock magazine the industry has ever seen. We strive to push the limits and cover exhibitors, livestock and producers in a way that we would have liked to have been covered while we were growing up showing.
It is very rare to find one Reid without the other. However, it is each of our uniqueness put together with the others’ that makes up The Showtimes. Brian and Lisa do most of the magazine graphic design and layout, Laurie makes all of our signs and banners that you see throught the country as well as runs the Showtimes Store and lays out our Show Results in each issue. Betty works with all of our great advertisers selling ads as well as our sign business. You will find all of us taking photos or videos at shows we travel to from California to Pennsylvania and Wisconsin to Texas. February 1, 2022 marks the completion of 15 years of The Showtimes! It is still crazy looking back at how we started. I had originally thought of starting the magazine when I was in high school in 2003. I wanted to use it as a DECA project. My marketing teacher told me that it wouldn’t work. I actually did my project on an online sale company I created called E-Bull that went on to win State and 2nd Overall at the International Career Development Conference in Nashville! In 2007 my sister Lisa brought the idea back up again at the National Western. I can still remember us standing in her stall after the Market Steer Show. It seemed like a big task at the time. We had to learn about registering a business, paying taxes and what programs to use. Lisa would work on selling ads during her lunch break at Brighton High School! I remember taking my college classes in the morning and working on The Showtimes in the afternoon. There really wasn’t a book or class that ourselves graphic design. We looked outside of our industry for inspiration and brought those ideas back into our industry. I can still remember taught us the proper way to start a magazine. We taught
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