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109 ISSUES This is the 110th issue of The Showtimes Magazine!
COVER The Showtimes has designed every cover of our magazine since July 2013! Plus, we've designed covers for other publications in our industry as well!
Let’s be real. It’s hard to tell what’s authentic and what’s fake in today’s world. No doubt, some forms of technology are incredibly helpful and save time – which is valuable. But there’s a fine line between using it as a tool and losing what really matters. Losing what’s real. People’s minds have also shifted to think that everything must be absolutely perfect. It does not. Throughout the years taking photos and covering shows for the magazine, we have learned that the best moments captured are the candid ones. The photos taken before or after the set photos are done sometimes are the photos you want the most. The photos taken when no one realizes there is a camera on them. Sometimes it’s imperfections that make things better. It’s vital to not lose what’s authentic in an effort to keep up with daily trends. Why do we print The Showtimes? Not only is it a powerful tool for advertisers to market what they are selling, it’s a tangible thing people can hold on to, keep and return to. To this day, we have old cattle ads torn out from magazines hanging on our barn walls. We have framed pictures in our home from past issues we were featured in. They captured moments that were so special to our family. Being able to share
or promote something
instantly online is a must in today’s world – but does not replace the value of holding something in your hands and can go back to it time and time again.
This Fall Edition of The Showtimes features some of the top sales, genetics and products in the country as well as full coverage and special features on Champions from the State Fairs. We also highlight a couple as our newest Hall of Fame inductees who have dedicated their lives to the cattle world. You’ll want to read this issue cover to cover! Just like a lot of you, we are ready for the Fall! We look forward to seeing everyone in Kansas City where we are the Official Media Partners!
NEXT ISSUE NOV/DEC 2026 YEAR END EDITION
LISA M. REID OWNER / EDITOR
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