from the editor
running, and they haven’t stopped. The cattle keep getting better. The group of new juniors starting their show careers are so talented. Great new products continue to be developed. It’s so exciting to see the talent coming in with the next generation. We are fortunate to be able to work with the best in the business. From show photographers, who put in many long, hard hours to numerous producers who trust The Showtimes with their marketing from logo designs and advertisements to sale catalog designs. You make our life so full. Enjoy family and friends this Thanksgiving and Christmas. We all have so much to be Thankful for. •
The cattle industry is home to Patriotism, sportsmanship, being a good neighbor, and protecting our heritage. These values are both practiced and still highly respected. We were standing ringside for the Royal Elite Drive during the American Royal when John Boddicker, the Announcer, had everyone cover their hearts for the National Anthem and then bow their heads in prayer. It doesn’t members show how family and competitiveness is a recipe for success. Read their stories starting on page 39? Steers, Heifers and Exhibitors of the year showcase the talent we are so fortunate to have in this industry. What they all have accomplished is no easy feat and it is our honor to highlight them in The Showtimes on page 62. get any better than that! Our new Hall of Fame 2021 was a great year and there is so much to be thankful for. People brought on the New Year
ROUNDINGOUTAGREATYEAR. BEYOND THANKFUL
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See you all soon!
Betty Reid The Showtimes
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