the first sale in Sulphur, Oklahoma with about 35 people there in the tent getting ready to sell about 50 lots of cattle. It wasn’t easy as a sale manager but the best thing that they have done to build on this is to keep their sales on the same day each year, at the same time, and have stuck with it. Sounds simple but it isn’t, most programs bounce around to new sale dates each year, a different time of the year, or just give up when they have a tough sale. You don’t win the World Series every year, some years are better than other. I can tell you, they have stayed consistent on the third Saturday in September at 6:00 pm and it has become their day, simple concept, but it
works.” Jeremy Haag The next generation holds the key to our success. Our herd managers and summer interns offer a new outlook and perspective on this industry, and their input is greatly valued. Our two herd managers, Alex Bauer and Cole Atkinson are instrumental in the success at Conley Cattle. Alex joined us in 2017, and Cole joined us in 2019. Employee is not a term we use here; we are a team. We feel that outlook makes us unique. We each allow the other to do what we are best at, whether that is taking care of herd health, livestock show preparation, farm improvements, sales and marketing, or customer service. Cole and Alex work diligently to ensure
the cattle are presented to their full potential and that customers are pleased. We are passionate about the cattle industry, and we enjoy taking time to visit other operations. We are always happy to see what genetics are working for other programs and consider implementing those genetics in our program. We are constantly striving for progress. We enjoy watching our customers exhibiting their cattle, and we were excited to watch our oldest son, Case exhibit his first heifer this past year. It was a learning experience for all of us! Our boys grow more interest in the cattle industry every season, and we are thrilled for them
to exhibit the Simmental and Charolais cattle we have raised. They will also exhibit their Angus Bred & Owned cattle. Our goals for the next ten years are beyond the showring. We want to continue raising sought after bulls and donors and investing in other breed leaders’ genetics. We want to be even more present in the Bred and Owned portion of cattle shows, seeing junior customers have a return on their investment is important to us. We pride ourselves in being approachable, accessible, and ambitious. We strive to make a positive influence on junior cattle members. Amanda and I grew up in
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