from the editor
shows were happening all around the country. #SHOW ON!! A huge thank you to our customers who held firm and continued to advertise all year. We were able to promote the best of the best cattle, sales continued and it’s thanks to all of you who support this amazing industry. We have so much to be thankul for. As 2020 comes to an end, we stand with everyone that has suffered this year either from a personal loss and sickness or a family farm or business that has been effected by Covid, the weather or extreme conditions. This year has been challenging for sure. Looking back, I see the strength that there is in this industry. We cherish our family, friends and customers that have made this the best year The Showtimes has ever had! Check out pages 34 and 68 to read about our newest Hall of Fame inductees who are examples of families that give their all to this is industry. We are excited to head to Texas in January where we will be the Official Media Partner for both Cowgirls in Cowtown in Fort Worth and then The Patriot in Abilene in February!!! Have a Merry Christmas and the Best 2021!!! •
So many of us are ready for 2020 to be over. I personally have learned so much this year. It started out as the best year The Showtimes has ever had!!! Denver was incredible seeing all of our friends and customers. Promoting some of the best livestock in the country and covering awesome exhibitors. Next came Fort Worth - amazing people and great cattle!!! Maybe the best Show Center ever. We made plans and booked flights to over 10 states. Then, you guessed it…Houston was canceled (we canceled our first flight). What??? This won’t last… Our March magazine had just hit the mail. Pallets of magazines were on trucks being delivered all over the country. What were we going to do? What happened next renewed my faith. We got a call from Dean Volk to help with a logo, awards, banners and a backdrop for the Showdown at the Ponderosa. The first organized show since the shutdown to give families a place to show their cattle. It was a huge success! He was the first of many tremendous cattlemen that stepped up to the plate to help keep our industry going. Exhibitors, suppliers and livestock breeders from all over the country jumped on board (I had no doubt that they would). In regard to all of the magazines that were on the trucks mentioned earlier - we were able to contact the trucking companies and reroute the magazines to all of the new shows popping up! Show after show was canceled...show after show was replaced by hard working livestock families and groups. State Fairs were negated and enthusiastic industry focused committees organized and put on absolutely amazing events. It was so refreshing to see what great
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God Bless Betty Reid The Showtimes
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