August 2024 State Fair Edition

permanent connection with the industry that they love. Tres Rios Silver not only specializes in custom belt buckles, but knives, rodeo crowns, pendants, tack and other accessories as well. They continue to be family owned with Brett and Keylie taking the reigns and bringing in new designs and ideas. Brett, Keylie, Vicki along with their designers give each job their personal attention to create the best custom product. Every item they sell is built by hand by talented silversmiths. While the size of buckles has not changed much in the many years since starting the business, Tres Rios designers are constantly giving their attention to detail and customer service. They emphasize how they value truly getting to know their customers. Throughout the years, many of the people who have come to Tres Rios as customers have left as friends. The Showtimes has used Tres Rios for all of their buckle needs over the years including the Blackout Jackpot, North American International Livestock Exposition, American Royal, the Colorado State Fair, Indian State Fair, Iowa State fair as well as the National 4-H livestock Judging, Skill-a-thon, and Quiz bowl contest. In addition, they make all of the custom buckles we have designed for our customers. Their quality is second to none. If you are looking for a company that supplies quality custom buckles, products and service, there is no better option than Tres Rios Silver. Tres Rios Silver has been a part of The Showtimes since it was founded in 2007 – advertising in all 97 issues of the magazine. Not only do we value doing business with them, we cherish their friendship. ●

hile there is always the excitement of holding the Champion banner at the end of a show, there is something

truly special and rewarding about being awarded a custom-made belt

buckle. Tres Rios Silver has been a main staple in the buckle industry since it was founded by Vicki Christensen- O’Shieles in 1997. Vicki and her family’s passion for the rodeo and livestock industry is evident in the craftsmanship and quality of their work. Her expertise in buckle design and creation dates back to

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1987; and her history in the rodeo and livestock industry stems from growing up in the rodeo circuit where her father, Robert Christensen, is a member of the Pro Rodeo Hall of Fame. Vicki’s family stayed involved in rodeo on a competitive level - her son, Brett Tatum, was a professional bull rider for eight years. His wife Keylie was the 2008 WPRA World Champion Team Roper and their son, Pecos, has been in rodeo his entire life. He started young being named the American Junior Rodeo Association All-Around Cowboy for the 8-and-under division. He recently turned 18 and is currently a member of the PRCA where he has consistently been in the top 40 in Tie- Down. Tres Rios Silver has allowed the family to form a

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