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TRAVIS PEMBROOK 1974 - 2025 There are certain people that come into your life that make a big impact. Travis Pembrook was a phenomenal cattleman – raising and selling some of the highest quality cattle in the industry. He was an honorable evaluator – judging the most reputable shows in the country. But above all else, he was a man who loved God and lived a life that honored Him through his works. While it has been one of our greatest honors being able to work with Travis, Beth and their family on their marketing and graphics; it was our conversations about faith, family and life that made it such a special friendship. When we lost our dad last year, Travis and Beth prayed with us and comforted us. My last conversation with Travis was on August 14th and he told me that keeping God at the center of my life was key. Our relationship with Jesus is the most important thing. Passions are a gift, and you should do everything to the best of your ability; but you should use
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TROY THOMAS 1962 - 2025
In August, the livestock industry suffered the loss of Troy Thomas. Troy alongside his wife, VeaBea, and family, owned Thomas Ranch located in South Dakota. Troy was honored throughout his life for his contributions to the cattle industry. He was named Charolais Herdsman of the Year and was invited to judge some of the most prestigious cattle shows across North America. Troy also dedicated countless hours to local and national boards including the American International Charolais Association, SD Angus Association, Black Hills Stock Show, SD Beef Breeds, and Farm Services of America.
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your skills in a manner that honors the Lord. Knowing and having a relationship with Jesus Christ is bigger than any banner, high seller or accolade. We take comfort in knowing that Travis is with our Savior. We will hold the Pembrook family close to our hearts in the days ahead. When we think of Travis and his legacy, it was his relationship with God, his love for Beth, Bret & Bryson and how he treated people that we will remember the most – his cattle were a bonus!
Beyond his achievements, Troy’s true impact was found in the lives he touched. A mentor to many, he poured time, knowledge, and heart into helping the next generation—whether they were Thomas Ranch herdsmen, juniors spending time on the ranch, or young producers
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just getting started. His encouragement, guidance, and belief in others shaped countless lives and careers in the cattle world and beyond.
Troy leaves behind a legacy built not just in cattle but in character, kindness, and community. He will be missed beyond words and remembered with love, respect, and deep gratitude by all who knew him.
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