Jan/Feb 2021 Stock Show Edition

weekend in December, with sales nearly every weekend in between for Innovation AgMarketing and their talented team. The spring sale season is heavily weighted with bull sales that begin in February and continue through May. Blagg states, “Bull sale season is based on relationships that are passed down fromone generation to the next, it is satisfying to assist our customers in achieving their goals and helping thembenefit fromtheir year of hard work and devotion.” Graham continued by stating, “You work 364 days a year, as a producer you have to make sale day count.” During the Spring of 2020, Innovation AgMarketing assisted in the marketing of over 1400 bulls from January through May. The bull sales managed by Innovation AgMarketing, LLC include some of the premier seedstock operations in North America. Angus, Simmental, Red Angus, and Charolais are the primary breeds of bulls that sell in bull sales managed by Innovation AgMarketing. In the Spring of 2021, Innovation AgMarketing will manage over 15 sales and assist in marketing more than 1400 bulls. “I feel very fortunate to have the opportunity to work in an industry that I

grew up in with so many people that share the same passion for the business,” says Blagg. THE ADDED VALUE THAT INNOVATION AGRMARKETING OFFERS convenience-based service that can aid in the success of an operation’s sale event by covering the bases and making sure the minute details are addressed,” says Blagg. Graham also commented, “I take great pride in the service that the company I represent and those that work alongside me are able to provide to our customers.” In reality the sale preparation process begins “Professional sale management is a

2 to 3 years before the event is scheduled to take place with breeding decisions and genetic selections. Blagg stresses that “It is important to have a product that is sought after by your customer base, meaning incorporating fresh genetics annually is imperative.” BID TO BUY... “There is no better option than the live auction method of merchandizing livestock in my opinion,” stated Blagg. “Selling at auction allows for true price discovery. It is more than just an auction, it is a chance for producers to gather, offer one another hospitality, and learn from others to help one’s own program evolve. A live auction provides excitement and a competitive atmosphere. There is

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