Jan/Feb 2021 Stock Show Edition

mentor Jered Shipman. Graham graduated from Texas A&M in December 2013 with an Animal Science degree, and moved to Stillwater, Oklahoma to start marketing cattle with his good friend, Austin Perry. Graham started consulting for a few purebred operations across the country, acted as a sale day consultant for a few purebred Seedstock sales, and instantly became hooked. Fast forward to 2017, Graham and his wife Kasey, along with Jered and his wife, Haley, had the vision to create what is now known across the industry as Innovation AgMarketing, LLC. Graham and Kasey currently reside in Olathe, KS, where Kasey is the Associate Director

Animal Health. Living in Kansas has been pivotal for Innovation’s success, as Graham is located within driving distance to several of his customer’s operations and can make several herd visits a year prior to sale day. Graham’s parents, Karl and Gail, have relocated to Kansas recently, and have been able to assist in the day-to-day tasks to keep things running smoothly. It takes a village to keep the business successful, and Graham is very thankful to have the support of Jered’s family, his own family, and several friends who work to make sure that there are no issues on sale day. INNOVATION AGMARKETING- THE STAGES OF DEVELOPMENT In the infant stages of development, Innovation

AgMarketing, LLC was formed with the visualization of creating a full-service sale management firm that specializes in a broad scope of services that directly benefits a program’s profitability. As a progressive seedstock consultation and marketing firm, unwavering customer service, and a commitment to succeed are the core principles. therefore, every marketing plan should be designed to fit the individual program’s needs in order to elevate their level of success.” “Our services continue to evolve to best serve our client base. Every relationship is value based Blagg states, “Every program is unique;

and we still believe in the meaning of a handshake and one’s word,” says Blagg. Innovation AgMarketing has grown over the past three years and now manages 35 live auction sales per year. During the fall sale season, Innovation AgMarketing manages predominately female production sales for some of the Nation’s most respected Simmental, Angus, Red Angus, and multi-breed show heifer operations. “The auction business is the most effective way to market your livestock, true price discovery is the auction way,” states Blagg. SALE SEASON The fall sale season stretches from labor day weekend through the third

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of Channel Business Capabilities at Merck

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