March:April 2026 Sire Edition_Online V2

By Lauren Wottlin, Ph.D.

New SenseHub ® Cow Calf assists with reproductive efficiency, monitors cow herd

Monitoring for well-being The system provides continuous monitoring of herd activity and rumination through an ear-mounted accelerometer. Real-time data allows for early detection of behaviors that may suggest health issues, enabling prompt intervention. Convenient alerts are delivered to smartphones, tablets or desktop computers, saving producers time and providing peace of mind. LED-lighted ear tags help easily identify animals flagged by the system. SenseHub software provides customizable reports and dashboards to meet each operation’s needs and integrates with various cattle management platforms, providing actionable insights related to estrus, health and nutrition. The system is easy to install and maintain. The time from placing an order to actively detecting heats is five to six weeks.

For producers using artificial insemination (AI) or embryo transfer (ET), getting cows or heifers pregnant promptly is critical. A high pregnancy rate requires good heat detection. 1 Visual heat detection not only takes time, but it also isn’t an exact science. Proprietary monitoring technology assists with breeding success, plus alerts producers to cows needing attention. Both benefits protect the investment of high-value cow-calf herds.

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New SenseHub® Cow Calf helps detect estrus, determine ideal insemination windows and uncover reproductive issues faster, all while monitoring for well-being.

By continuously monitoring each cow or heifer, the system helps to identify when an animal is in estrus, allowing for insemination at the best time to optimize conception rates and minimize calving intervals. SenseHub Cow Calf also can help detect a heifer or cow that didn’t conceive at approximately 21 days post breeding. It also reports anestrus animals, making it easier to spot those with irregular cycles.

For more information, visit SenseHub-CowCalf.com

By Lauren Wottlin, Ph.D., R&D manager with Merck Animal Health

1. Perry, George. Detection of standing estrus in cattle. South Dakota State University. 2004. FS921B. SenseHub Cow Calf is not intended to diagnose, treat, cure, or prevent any disease in animals. For the diagnosis, treatment, cure, or prevention of diseases in animals, you should consult your veterinarian. The accuracy of the data collected and presented through this product is not intended to match that of medical devices or scientific measurement devices.